The Eternal Tick: Engineering Desire

51 min

How Rolex transformed from precision instruments to coveted symbols of status. Discover the engineering breakthroughs and cultural mythology that built a $10 billion empire where customers wait years for the privilege to buy.

The Eternal Tick: Engineering Desire

How This Personalized Podcast Was Made

This podcast was created using BeFreed's AI, based on selected books, the creator's learning goals, and their preferred tone.

Stoned: Jewelry, Obsession, and How Desire Shapes the World
Longitude
Little Book of Gucci
The Alchemy of Us
How We Got to Now
Everybody Has a Podcast (Except You)
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Input question

Build a high-end documentary podcast on iconic wristwatches. Narrate the engineering "eureka" moments and the cultural myths that made them legends. Focus on craftsmanship and adventure.

Podcast Style
Lenaplay

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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