The Chemistry of Love: Science Behind Choosing Your Person

12 min

What makes hearts race on first dates vs. years later? Drawing from David Buss's cross-cultural research, John Gottman's predictive relationship science, and Esther Perel's groundbreaking work on desire, discover the biological systems that drive our romantic choices-and how to harness them for lasting love.

The Chemistry of Love: Science Behind Choosing Your Person

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Why We Love
Helen Fisher

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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